SparkleJet, An All-American Band.

Let’s take a moment of silence to bow our heads and respect Fresno’s SparkleJet (MySpace profile). They’ve been around a while and they deserve it.

Earlier this week I heard SparkleJet (official site) was scheduled to play a show this Friday (11/18) at Fresno club, Zapp’s Park. Former KFSR (90.7-FM) DJ Chris Corners LOVES them! If you ever used to listen to his radio show, that wouldn’t come as much of a surprise. Since I know Chris (aslo the guitarist in Pinkeye) loves/worships SparkleJet, I thought I'd ask him to say a few words about this "tried-and-true, all-American ROCK BAND." Hell, they recorded with Steve Albini (the guy who produced Nirvana’s In Utero, and more…) not too long ago, so they get the thumbs up from me.

Show Info:
SparkleJet/Sleepover Disaster
Date: Friday, November 18th
Venue: Zapp’s Park (on Blackstone, just south of Olive in Fresno)
Age: 21 +
Time: 9:30 p.m.
Price: $5

Rumor has it that SparkleJet’s label people from Long Live Crime Records are going to be at the show. Let’s get our asses out there and show them that SparkleJet rules Fresno.

Yours truly,

Mitch on Speed.

(P.S. future guest bloggers can pitch ideas to mitchonspeed@gmail.com)

Guest Blogger: Chris Eckes (aka Chris Corners)

SparkleJet is the tried-and-true, all-American ROCK BAND. That breed of bands/musicians was once a widely embraced staple of our cultural fabric. These days, for reasons I don't completely understand, true rock bands are suddenly being nudged aside in favor of who knows what. Indeed, the music world would be a dull, monotonous wasteland if it were still made up solely of straightforward, guitar-based rock ‘n’ roll combos. Let's make no mistake about that. I also can't deny that excess-driven hacks have given the traditional idea of "rocking" a bad name a few times throughout history.

Putting all that nonsense aside, we all know it would be nothing less than a disgrace for the right-minded "rock band" to somehow lose its important place in the grand scheme, and for people to suddenly forget about the inherent power attached to it (as it’s undoubtedly the foundation from which every other form of popular music is based upon). SparkleJet is here to make sure this doesn't happen. Not in Fresno, at least.

It's such a good thing, really. SparkleJet, that is. Better than most probably even realize. The very best part being that they go about their rock ‘n’ roll business in a completely honest manner that doesn't feel the least bit contrived or pretentious. They aren't trying to be anything but who they are and what they know. SparkleJet simply play the music they were designed to play. I can't speak for anybody else, but for me, that's all I can ask from a band. It's also the common thread among nearly every artist that I enjoy listening to. What a bonus to have a band in town who not only stylistically fill the void of a dying breed, but also do it with genuine purpose and conviction.

Oh yeah, let's not forget that the songs are good. Like, real good. SparkleJet’s Bar Guest is one of my all-time favorite albums by any band, from Fresno or anywhere else. It's a bona fide classic in every sense of the clichéd term. Certain aspects of the record's sound can naturally be compared to other groups like The Who, Pixies, Guided by Voices, etc., but it's void of any copycat shenanigans that so many bands are guilty of. Besides, I can think of worse bands to occasionally give a nod to than those just mentioned, and when the influences make an appearance it feels more like inspiration than any sort of direct duplication. I also appreciate the fact that the album sounds highly calculated and well thought out, but with no sign of the urgency and spontaneity being compromised in the performance itself. In other words, it's chock-full of subtle nuances that make it more and more interesting with every listen, but it still retains the no-nonsense charm of a punk record (i.e. - "Dog Riot").

And, really, everything about SparkleJet is very balanced in that same way. The band even managed the difficult feat of having never made the same record twice whilst rarely ever veering from their distinctive aesthetic base or feeling the need to completely reinvent their sound. They merely change things up a bit each time out to give their winning formula a fresh twist, as will be instantly noticeable on their new record slated for release on Long Live Crime Records in January.

I feel obligated to point out that this forthcoming SparkleJet LP, Beyond the Beyond, was primarily engineered by Steve Albini at his Chicago studio, which obviously rules. (Albini did record a Nirvana album, a Pixies album and a Jimmy Page & Robert Plant album [aka - 1/2 of Led Zeppelin. Eh, um!].) But I suppose it wouldn't be wise to jump to the conclusion that this guy's involvement automatically makes something "cool" or "great" (as badly as I’d like to say). At any rate, because of the way Albini approaches the recording process, the worth of a product ends up mostly in the hands of the artist. The producer has made it a simple priority to faithfully capture the natural sound of a self-contained band in the room that they're playing in, just the way our ears would hear it (no over-doctoring/altering of the sound, except when necessary or requested by the artist).

It's fortunate, then, that our SparkleJet boys happen to be a top-notch unit, entirely capable of taking advantage of such a streamlined approach, which is just what they did. The result is anything but Bar Guest Pt. II, yet none of the basic elements that made the old SparkleJet so alluring have gone missing. Absent is the underlying production polish of Bar Guest, yes. But maybe that's only a superficial curveball where instead we get an equally effective raw, live energy applied to the same great songs, the same great singing, the same great guitar work, the same great drumming, the same great bass playing -- the same great band.

It's a blast to listen to and a welcome addition to their back catalogue of work. They're currently showcasing many of the new songs live, so if you're curious about the new record and want to hear what the tunes sound like, the best way to find out is to go to a show and hear them in person.

Final thoughts. SparkleJet is that rare, tasteful rock band that every city should have and be proud of if they do. It's exciting to me when a group of guys from our own Central Valley locale can bring as much songwriting prowess and live performance value to the table as bands I might otherwise have to travel 4-5 hours to see/hear. They conduct themselves as a real band with a healthy work ethic that is equal parts focused, simple, fun, and meaningful. The same can only be said about maybe a handful of other Valley bands, and SparkleJet are at the forefront of what, to me, is "doing things right".

SparkleJet is a breath of fresh air. That is, in contrast to the fleeting, disposable, Fresno music buddies, who get together to write a quick- batch of songs so they can play a couple Tokyo shows and call it quits after a month without ever recording a thing-type of bands that Fresno is notorious for. And let’s not forget the Triple Rectifier half-stack-playin' kids on the other side who think that cloning the image and sound of the nu-metal flavor of the week is their instant ticket to rock stardom.

Maybe that stuff is all part of the Fresno charm. I happen to like the SparkleJet way better. Besides, any band capable of taking a cornball song like "A Quick One, While He's Away" and miraculously making it seem cool, just the The Who did 40 years ago, is okay by me.

Interview: Fresno Famous.

Before I get started with this blog, I have a quick announcement to make…

I saw two awesome shows last weekend in San Francisco: Chicks on Speed/Kevin Blechdom (Independent) and My Morning Jacket (Fillmore). If you missed Chicks on Speed in L.A. of S.F., then you screwed up BIG TIME. This was CoS’ first U.S. tour in three years. I doubt they’ll be coming back anytime soon. OK, that’s all. I just had to let everyone know that. We may now continue.

When I got home last night (11/13) from my S.F. excursion, I found an e-mail waiting for me from FresnoFamous.com Editor Jarah Euston (aka Abby Blackstone). I was like, "Hmm, I wonder why she’s e-mailing me…she probably wants me to write something for the site, or something." (As some of you know, I’ve freelanced articles/interviews for Fresno Famous*) Well, I was wrong. The e-mail contained answers to a list of questions I had previously asked her about Fresno Famous.

(*Articles/interviews I've contributed to Fresno Famous include: Earlimart, Mommy and Daddy, Meatball Magic, It'll Grow Back.)

When I first started this blog a couple months ago, I was trying to think of interesting people I could interview. The first idea that popped into my head was doing a Q&A with Fresno Famous. They've been awesome in promoting Fresno's music scene. I was at work when I came up with the idea. I saw Jarah online, so I sent her an instant message asking if she wanted to do an interview for my blog. She was like "Um…sure, OK." I didn’t think she’d actually end up doing it. I gave up hope after the first month of not getting a response. I’m really happy she finally got around to it. I think Fresno Famous deserves a little publicity, even if it’s only a short blog interview.

Let me back up and tell you my first memories of Fresno Famous. I can remember the very first time I gazed upon the site. I was sitting at my job as a "PIB" (person in building) at Mondosphere radio group. (Mondosphere is the company that owns radio stations like 104.1 and 95.7-FM. A PIB is basically someone who sits alone around the studios and makes sure the automated DJ stuff doesn’t screw up — an extremely boring job. Just ask guest blogger Christy A.) So, yeah. I was screwin’ around on the computer at Mondo and came across Fresno Famous. Being the eager young journalist that I was, I contacted Jarah with the intentions of eventually freelancing for the site. I thought it was so cool that people in Fresno were starting a site like this. It was very inspiring. OK, that's the end of the story.

Before I go on, I can’t forget to give props to Mike M (aka Malcolm Sosa) – Jarah’s boyfriend – who also started/maintains Fresno Famous. Mike M and Jarah make an awesome duo. He’s also the singer/songwriter/guitarist for Fresno’s Rademacher (See "Self-promoting Rademacher" blog).

OK, enough of my babbling. I could talk about this shit forever. Let’s get on with the interview. OK, I lied. I have one more thing to say. I think Fresno Famous is one of – if not the most – important things to emerge within Fresno’s cultural arts scene. I’m sure MANY (millions upon millions) will agree with me on that. So let’s give it up to Jarah and Mike M who have give Fresno this amazing weekly-updated Web site. Thanks, guys. By the way, rumor has it that the Fresno Bee is a little intimidated by Fresno Famous. I don’t blame ‘em if they are. A little competition never hurt anyone, right?

Mitch on Speed: When and why did start Fresno Famous?
Jarah Euston: We launched Fresno Famous in April 2004 because we wanted to know what was going on around town. We figured in a town this size there had to be things happening, but we were totally in the dark. We'd look in the Bee and think, there has to be more than this. Looking at handbills in coffee shops wasn't very efficient. Fresno is one of the largest cities in the country without an alt weekly- where you would usually turn to get entertainment info. We also thought Fresno was absurdly disconnected. If you were in one scene you were plugged in to that, but excluded from everything else. We wanted to create a database of events and people so if you knew no one, you'd still have a way of finding cool things to do. And we wanted to support, encourage, and promote local talent. We thought that if musicians and artists living in Fresno got more recognition, they'd be more successful here.

Is it difficult keeping up with your weekly updates?
It can be. We are a community journalism site, which means that anyone can submit stories, photos, or other content. People pitch us story ideas all the time, which is kind of funny because we publish anything that is sent to us, as long as it's about Fresno. At the end of the month we'll be making some big changes to allow people to publish directly to the site.

Between the two of you, how much time do you invest in Fresno Famous?
I do it full time. Mike's focusing more on other projects so it really varies for him, from 2 to 20 hours a week depending. Our awesome programmer Suzi is putting in serious hours for the new site.

How did you come up with your clever pen names?
Inspiration from God.

What type of content do you cover on the site?
Entertainment! Our goal is to get everything happening in Fresno onto our events calendar. Everything, from punk shows to pancake breakfasts. Anything related to Fresno. People most often contribute stuff about local music and art, but we do a lot about downtown development also.

What’s been the most interesting story you’ve covered? Most controversial?
The most controversial was probably the Coconut Club snafu. The restaurant decided to withdraw its sponsorship of the Reel Pride Gay and Lesbian film festival he night before a champagne brunch. To make matters worse, the owner allegedly made a Reel Pride supporter cry when she called to complain, spewing homophobic remarks. What would have previously only been discussed among friends, is now on the internet for all eternity. We really felt like we had an impact that day. There have been lots of interesting stories. The interview with Donnell Alexander was a favorite, and I really enjoyed doing the story on Fresno graffiti. Luke Deniston's piece on the Broadcast Flag is another favorite, because no one else was talking about how a Fresno congressman was one of only a handful of representatives pledging to support that ridiculous legislation. It made a big, national issue very local.

What keeps you motivated to keep the site running?
Money, and the possibility of more money.

Do you encourage people in Fresno to contribute to the site?
Yes. We're very excited about the new site we are launching at the end of November. People will be able to post their own stories, photos, reviews, and editorials, as well as their events. We are inviting everyone to contribute to the online community and keep us posted on what is going on in their neighborhoods. We really want to be the place people go to find out about life in Fresno- local issues, where to get Thai food, what bands are playing, what local artists are showing, what happened at the school board meeting. We're opening it up to everyone to catch the stories and people larger news outlets miss.

Jarah can be contacted at jarah@fresnofamous.com